[Shaoxing Zhou Qing jointly named "Taste You" Cultural and Creative Yellow Wine]
[From old yellow wine to new national trend]
[Warm in winter and cool in summer, suitable for iced and warm drink]
ZCHIN001_BOX - Zhou Qing Semi-Dry Yellow Wine (Creative and Creative Edition)
Sale price: $88/bottle
Type: Shaoxing Yellow Wine
Place of Origin/Class Region: China/Shaoxing
ABV: 14%
Capacity: 250ml
[Brand Background: Bringing Shaoxing Yellow Wine Back to the Modern Table]
Zhou Qing, is a new-style yellow wine brand from Shaoxing, Zhejiang, focusing on high-end, youthful and cultural Shaoxing yellow wine route. It does not simply continue the old-school image of traditional altar-mounted yellow wine, but hopes to repackage Shaoxing yellow wine into a more design sense, easier to enter, more suitable for modern people to taste and gift Chinese wine.
Behind the name "Zhou Qing", there is a historical story related to Shaoxing yellow wine going to the world. It is said that as early as 1915, Zhou Qing, a native of Shaoxing, had taken his home-brewed yellow wine to the Panama International Exposition and won the gold medal for yellow wine. It is precisely this historical undertone that Hyundai Zhou Qing brand hopes to take to present traditional yellow wine to a new generation of consumers in a more contemporary and refined way.
Zhou Qing’s brand concept
It can be summarized as “transmission and innovation”. On the one hand, it retains the traditional undertones of Shaoxing yellow wine brewed with glutinous rice, wheat koji, water and time;
[New-school yellow wine style: cleaner, softer, easier to drink]
Traditional yellow wine sometimes gives people a thick, sour and old feeling, and Zhou Qing's direction is to make yellow wine clearer, more rounded, and more suitable for modern people's daily drinking. It emphasizes the reduction of excessively heavy or rough mouthfeel while retaining the flavors of rice, Chen and Shaoxing yellow wine, making the wine softer and smoother.
What Zhou Qing wants to do is to make yellow wine a wine that can be chilled, can be used in a champagne glass, can be served with seafood, and can be drunk by young people every day. The young owner of Zhou Qing had presented aged Zhou sake in an iced way and in a champagne glass, describing its taste as clear and full, less sour and more refreshing and mellow
[The core selling point of "Pinyou" cultural and creative models]
The most attractive thing about this wine is that it is not the ordinary yellow wine on the shelves, but with the concept of "Shaoxing Scenic Area joint brand". In other words, it sells not just an alcoholic beverage, but a Shaoxing cultural experience.
The word "tasting" is very interesting in itself. It can be understood as "traveling Shaoxing while tasting wine". Shaoxing was originally a city with a lot of wine and literati: Lu Xun's hometown, Shenyuan, Lanting, East Lake, ancient streets, water towns, and yellow wine museums, these elements themselves are already very suitable for making cultural and creative products. When yellow wine is co-branded with scenic spots, there is an additional layer of value of tourist souvenirs and cultural collections.
[Drinking method, choose different drinking methods according to the season and occasion]
In summer, it is recommended to drink chilled, chilled in the fridge and served in a white wine glass or small wine glass. The wine will be more refreshing after chilling, with more prominent rice, honey and light sweetness, suitable for cold plates, seafood, drunk chicken or snacks.
In autumn and winter, you can drink it warmly, heated to about 40–45°C or so. Boiling is not recommended. When warmed, the aroma of red dates, caramel, rice and aged will be more pronounced, making it softer and warmer in the mouth, especially suitable for Chinese dinners, hot pot, stewed or red-broiled dishes.
If you want to drink more relaxedly, you can also add a grain of ice, or with a small amount of plum, to make a more Jiangsu and Zhejiang flavor of sweet and sour taste.
