Hibiki, whose name comes from the ancient Japanese saying "harmony and resonance between man and nature", is a blended whiskey brand launched by the old Japanese company Suntory in 1989 to commemorate its 90th anniversary. Together with Yamazaki Yamazaki and Hakushu, it is one of Suntory's three major whiskey brands. One, now run by Beam Suntory Inc., a subsidiary of Suntory. From its inception to the present, Hibiki has been regarded as a model of Japanese whiskey art.
In 1987, Keizo Saji, Suntory's then-owner and chief blender, decided to develop a blended whiskey that would showcase Suntory's proficiency in brewing technology. So, Koichi Inatomi, Suntory’s chief blender, tasted tens of thousands of malt whiskey samples with different flavors in the distillery. In the end, Saji Keizo and Inatomi Koichi selected 30 whiskeys to blend. Although 30 different whiskeys were blended, the final blend tasted very harmonious, perfectly combining Japanese nature and craftsmanship. To this day, Hibiki’s blenders taste more than 300 malt whiskey samples every day in order to create a more subtle and delicate whiskey.
[Hibiki] Whiskey is a blended whiskey composed of rich raw liquor. The raw liquor is produced by Japan's first distillery "Yamazaki Distillery" in Kyoto, "Hakushu Distillery" built in the forest, and "Chita" which specializes in grain whiskey It is brewed by three distilleries in different regions, including the "Distillery". It does not have its own distillery. Instead, it is produced by blending the original liquor produced by the distilleries of these brands under Suntory's name. Generally speaking, the price of blended whiskey is lower than that of single whiskey, but through the experience and skill of the bartenders, Hibiki has gained high praise and recognition in the market.
[Hibiki] Whiskey is committed to inheriting traditional Japanese culture. Every element of the Hibiki whiskey bottle is carefully created by hand, and perfectly matches Japan's natural style and artistic aesthetics. The bottle of Hibiki whiskey has 24 facets, which symbolize the 24 solar terms that are closely related to the brewing process and the 24 hours of the day. The bottle label is made of Echizen Japanese paper without excessive decoration, and is printed with the calligraphy font "Hibiki", composed of Written by the famous calligrapher Hagino Tanyuki, it conveys the world view of Japanese whiskey. There is also a dark purple design around the neck of the bottle. In Japan, dark purple is the noblest color. These carefully designed details highlight the nobility and elegance of Hibiki whiskey and at the same time confirm the superb skills of Suntory craftsmen. Hibiki is well deserved to be the epitome of Japanese whiskey art.
[Hibiki] is Japan's acclaimed blended whiskey brand and one of the most prestigious and respected whiskey brands in the world. In 1989, Hibiki launched its first whiskey in the United States, Hibiki 17 Years Old. Since then, Hibiki has successively launched blended whiskeys such as Hibiki 21 Years Old and Hibiki 30 Years Old. In July 2015, Hibiki also launched a wine without indicating the aging period - Hibiki Japanese Harmony. This wine condenses the spirit of Hibiki's brand and praises Suntory's company of "harmony between man and nature" idea. Although the "Hibiki 12-year-old" and "Hibiki 17-year-old" products in the "Hibiki" series are very popular, they have been suspended and discontinued due to insufficient production of raw wine that requires long-term maturation. As a result, the price has increased many times. In addition, the whiskey produced by Hibiki has also performed well in international competitions, and has always performed well in international competitions, winning many international awards such as the San Francisco World Spirits Competition Gold Medal, the International Wine & Spirit Competition Gold Medal, and the International Spirits Challenge Gold Medal. , and the inventory of raw wine is insufficient and the output has been very small, causing the price to remain high, making it one of the most expensive blended whiskey brands in the world.
