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The collection, titled Révélations d'Hubert de Boüard, is a collection of seven exclusive and little-known châteaux covering five Bordeaux appellations including Saint-Emilion, Côtes de Bordeaux and Medoc. The collection aims to market consumers to lesser-known Bordeaux estates at prices between 5 and 11 euros.
The collection will "showcase the diversity of Bordeaux terroir within small estates," de Bouard said, and provide a "market window" for those estates. "Our aim was to create a range of products that would promote Bordeaux as a small chateau, producing wines that are easy to drink and particularly elegant. "We wanted to showcase the diversity and complexity of Bordeaux in terms of geography. We have amazing terroirs where people don't have a market, so this will help them. It's also good for consumers because they will have a brand they can trust," he said.
De Bouard has worked with each of the seven châteaux including: Château Garrienne and Boudiller in Bordeaux, Château d'Orvinoble in Château Superior, La Pi in the Côtes de Castillon in Bordeaux Château El Levy, Château Ségrédy and Château Fougères in Saint-Émilion and Château Grande Bouchanin in the Médoc, consultancy in viticulture, plot selection, harvesting and brewing.
“Our aim was to use a bit of new oak to make wines with soft tannins, fruit, freshness and a touch of elegance,” he added.