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【Just produce in winter season to make it stay fresh】
【The most famous Sake Brand in the world】
【"Kanzukuri" means in the old day people brew sake only in winter time】
【Famous sake rice - Yamadanishi with polishing rate 39%】

Like it was the case for wine, the world ofginjo sake is often described as something too difficult to understand unlessyou are a connoisseur. That is definitely not the case. Anybody could tell a truly great sake when tasted. All of us at Asahi Shuzo aimfor a truly great sake.


Here at Asahi Shuzo, we craft sake tobrighten your life, not to drive sales or for you to get drunk.
We strive to create the highest qualitysake for our customers to simply enjoy its taste and flavors, it isn't intendedto be a product of mass consumption. Dassai is meant to be a way to a pleasantlifestyle. At same time, we do not want Dassai to be a sake so special, so rarenobody could enjoy it: Dassai should be available for anyone to enjoy.
These days, sake producers and liquorstores tend to focus excessively on quick sales strategies and / oroverwhelming marketing campaigns which, in turn, make them lose focus of thecustomer's authentic need: to enjoy a tasty sake.
It is because we craft a high quality sakethat we want to share it with everyone around the world. We strive to keepstrong partners to introduce Dassai to every one of you.
