Fireball Cinnamon Whisky 1000ml

Region : Canada

Alcohol : 33%

Volume : 1000ml

Fireball Cinnamon Whisky is a liqueur produced by the Sazerac Company. It is a mixture of a Canadian whisky base with cinnamon flavoring and sweeteners, and is bottled at 33% alcohol by volume (66 U.S. proof).The product was developed in Canada by Seagram in the mid-1980s as a flavour of Dr. McGillicuddy's.

As of 2018, Fireball is among the top selling whisky-related brands in the United States.In addition to the United States and Canada, Fireball is now also available in other countries.

Fireball was originally developed by Seagram's in a series of flavored gins in the mid-1980s. The manufacturer's storyline is partly that it was invented by a Canadian bartender as a way to stay warm in the Arctic cold snap. In 1989, Sazerac purchased the rights and recipe for the brand from Seagram's. It was marketed as "Dr. McGillicuddy's Firewater Whiskey." Later, in 2007, the product was renamed "Fireball Cinnamon Whiskey." "It's also one of the most successful alcohol brands in decades," said an April 2014 article in Bloomberg Businessweek. In 2011, Fireball had sales of just $1.9 million at gas stations, convenience stores and supermarkets in the U.S., according to IRI, a Chicago market research firm. In 2013, sales jumped to $61 million, surpassing $1.9 million James Payne Irish Whiskey and James Payne.

The product surged in popularity in 2012 and 2013, thanks to the company's use of social media, bartender training, word of mouth and a relatively small advertising budget. It is said [who said that?] that a big increase in sales during the early stages of its resurgence (late 2011/early 2012) can be attributed to the grassroots efforts of the country bar Beer Can Alley in Des Moines, Iowa. During this period, several national country music acts performed at the bar and it was repeatedly referenced in many pop songs.

In 2013, it replaced Jose Cuervo Tequila as one of the top ten most popular spirits. In 2016 In 2015, Bloomberg reported that the brand's sales were estimated to be at least $150 million in 2015, and its popularity has surpassed that of Jägermeister to become the best-selling spirit in the United States.

The brand's labels were designed by Ross Sutherland, who also designed the labels for Black Magic Rum, Wheatley Vodka, and a few other brands.

In 2023, the brand released its first barrel-aged whiskey, called Dragon Reserve, as a Father's Day promotion, with a total of 618 bottles released.