Region of Origin / Rating : Scotland
Alcohol content: 40 per cent
Volume: 750ml
Website: https://www.johnniewalker.com/en-hk/
Johnnie Walker, also known as ‘John Walker’, originated from the town of Kilmarnock, Ayrshire, Scotland. Founded in 1820, Johnnie Walker is now Diageo's Scotch whisky brand. Johnnie Walker, founded in 1820, is now Diageo's Scotch whisky brand and one of the world's best-known whisky brands. In 2004, it was ranked 13th on Forbes' list of top luxury brands, making it the highest-ranked whisky brand in the world.
Johnnie Walker Zuni is named after a farm boy called John Walker, whose father died in 1819, the same year he opened a grocery shop in the town of Kilmarnock. At the time, most groceries sold single malt whisky, but the quality was inconsistent. John blended the whisky to give it consistency and sold it under the trade name “Walker's Kilmarnock Whisky”, which was a great success. 1857 saw John's death and the lucrative estate passed to his son, Alexander Walker. Alexander Walker. At a time when Britain was at the centre of the industrial revolution and transport was excellent for the movement of goods, Alexander saw an opportunity and in 1867 he sold the first bottle of Johnnie Walker under the “Old Highland Whisky” label and worked with shipmasters to bring the “Old Highland Whisky” label to the market. In 1867 he sold the first bottle of Johnnie Walker under the label “Old Highland Whisky” and worked with ship captains to transport Johnnie Walker's spirits around the world for sale. It wasn't long before he began using the famous square bottle to minimise damage in transit, and he also adopted a very distinctive and recognisable 24-degree angled label.
In 1909, Alexander's sons, Alexander II and George, renamed their wines and decided to use a colour range of labels, resulting in the Red Label and Black Label. At the same time, they adopted the logo designed by illustrator Tom Browne, the “Walking Gentleman”, a small man with glasses, hat and cane, knee-length trousers, overalls and a likeness of founder John Walker, walking to the right. As Zuni continued to evolve, so too did the figurines on the logo: the figures became simpler, as did the details of the clothing. The longer the bottle was bottled, the clearer and more specific the face of the logo became. From then on, it became ‘Johnnie Walker’, the gentlemanly image of Edward Era. This image represents Johnnie Walker's pursuit of high quality, as stated in Johnnie Walker's brand philosophy ‘Keep Walking’: ‘Keep walking, never give up.’ On 1 January 1934, Johnnie Walker received the Royal Warrant of Approval from King George V, making it the whisky of the Royal Household to this day.
Johnnie Walker owns around 10 million barrels of undiluted spirits. In addition to this, Johnnie Walker has long been acquiring distilleries that supply original spirit, such as Cardhu, Clynelish, Talisker, Dailuaine, etc. Currently, Johnnie Walker owns 28 single malt whisky distilleries, 17 of which are located in the Speyside region. The richness of the original stocks ensures a stable production and enriches Johnnie Walker's product range and flavours.
Johnnie Walker's regular products can be categorised by price and quality from low to high in the Johnnie Walker Scotch Whisky Labels, such as Johnnie Walker Blue Label Scotch Whisky and Johnnie Walker Gold Label Reserve Scotch Whisky, the latter of which won the 2018 World Whiskies Awards Best Scotch Blended in the World Whisky Competition. Reserve Scotch Whisky, the latter of which won Best Scotch Blended at the 2018 World Whiskies Awards World Whisky Awards; in addition, there are premium lines John Walker & Sons Collection, such as XR 25 Years, King George V George V, and the The Johnnie Walker Limited Editions, such as White Walker by Johnnie Walker, are all limited edition products with commemorative significance.
John Walker & Sons XR 21 Years was created in honour of Alexander Walker II, the master blender of whisky, and is the result of an extremely rare and carefully crafted three-stage blend of premium whiskies that have been matured for at least 21 years. The flavours of the whisky display a balanced elegance; citrus peel, ripe tropical fruits and a hint of tobacco, with a deep and captivating depth of flavour.
