Domaines Barons de Rothschild Lafite Lafite Group
Why does Lafite Group produce cheap wine series?
This will start from the birth of the Lafite Group's affordable series. Wine can relieve worry and help. Château Lafite Rothschild is indeed very attractive, but not everyone can open a bottle of Château Lafite Rothschild. Most people may never see a real bottle of Château Lafite Rothschild in their entire lives, let alone have a drink. Therefore, as a complement to the high-end series, the Lafite Group's affordable wine series came into being. But even for the cheap wine series, every bottle of wine contains the elaborate input of the winemaker.
Endowed him with "Rafi spirit"
Château Lafite Rothschild ’s viticulture techniques later became a source of inspiration and guidance for other estates. The Rothschild family ’s skills and traditions that have been passed down through generations have been extended to all wineries under the group, gradually cultivating high-quality with extraordinary fine and elegant style Fine wine, endowed with "Lafite spirit". The strength of the Lafite Group and the inheritance of the "Lafie Spirit" have made the cheap wine series popular with consumers.
Five Arrow Logo
The Five Arrows logo is based on a story written by a Greek historian in the second century AD-a king summoned 80 sons before his deathbed and gave each person a bunch of arrows to break them, but no one succeeded . So he took apart a bunch of arrows and broke them apart. Through this, the king hopes to tell his sons that only by uniting together can no one break, and each will be vulnerable. The Rafi Group logo also wants to express this meaning. The ancestral motto of the Rafi Rothschild family is: unity, integrity, and diligence; unity has always been placed first. In addition to this, this big family also has this family motto: "As long as you are united, you will be invincible", "The day you break up will be the beginning of your loss of prosperity", "To maintain family harmony"
Château Lafite Rothschild has a high status for wine lovers, but for the Lafite Group, it is like a family member. In Lafite's big family, every bottle of wine has meaning and value. They may be very different in the world of wine grading, and even have a difference in collection value and value, but they will always be a member of the united Rafi Rothschild family! The five arrows logo will continue to shine on every bottle of wine produced by Lafite Group!
Lafite unreachable vs Lafite untouchable?
Generally speaking, Lafite refers to the first-level Château Lafite (Lafite Castle) graded in 1855 Medoc. Under the Bordeaux wine grading system of 1855, it was listed with the other four first-class wineries as the five famous Bordeaux wineries, Château Lafite Rothschild, Château Latour, and Château Margaux. Chateau), Château Haut-Brion (Château Haut-Brion) and Château Mouton Rothschild (Moutou Winery).
In addition, Lafite is also the abbreviation of Domaines Barons de Rothschild Lafite (DBR-Lafite Rothschild Group), which is also the name of the Lafite Group or the Lafite family. The relationship between this family and Rafi started in 1868. On August 8, 1868, Baron James Rothschild (Sir James Rothschild) bought the Rafi Castle at a price of 4.4 million francs at a public auction. Family management, and maintain the reputation of the world's top wine.
Although the reputation of Château Lafite Rothschild is famous all over the world, and the strength of the Lafite family is also recognized globally, the word "top" cannot be used indiscriminately in the Lafite Group, because in addition to Château Lafite Rothschild There are quite a few wine series under the Philippine Group.
Since 1972, from viticulture to winemaking, Baron Eric de Rothschild (Baron Eric Rothschild) has put a new impetus into the Lafite castle with a diligent pursuit of excellence. As a result, Baron also completed several acquisition projects in France and abroad, successfully expanding the Group's development space.
The Lafite Group is constantly growing with Château Lafite Rothschild as the center. Since 1962, it has successively acquired several prestigious Bordeaux wineries, including Château Duhart-Milon (Duhamilon Castle, four-tier winery in Poillac), Château Rieussec (Les Chateau , The first-class winery in the Sudai region) and Château L'Evangile (Le Wangji Castle, Pomerol region). Subsequently, the group's footsteps began to cross the Bordeaux region and expanded to: Viña Los Vascos (Basque Winery, Chile-1988), Domaine d'Aussières (Ocier Estate, Languedoc-1999), Bodegas Caro (Kay Luo Winery, Argentina-1999), gradually, since 2008, the group is also developing a brand new vineyard in the Penglai region of China.
Before 1995, the Lafite Group also created "Bordeaux" series of wines with "Saga" (the legend of Rafi Rothschild) and "Légende" (the legend of Rafi Rothschild). The group is also responsible for the wine sales of the wineries such as Château Paradis Casseuil and Château Peyre-Lebade (Bordeaux); the Lafite Group has now developed several wine series.
